Learn How To Keep The Customers You Have

If you are in business, you have surely learned the importance of keeping the customers you have already. No matter how many times you have heard it said that 80% of your business comes from 20% of your customers, it never hurts to hear it again (and again, and again!). Because of the fact that a small percentage of your customers keep you afloat, it is absolutely vital that you understand the best ways to keep these customers coming back for more, and then to also understand how to turn new customers into repeat customers.

One of the big ways in which businesses fail is by focusing too much on gaining new customers rather than focusing more on the customers they already have. While new customers are important, they should not be your first priority, as they are not your major source of profit.

Out of all the various ways by which you can keep your repeat customers happy, the best way is by finding out what they have to say. By getting to know your customers, you will get to know what their opinion is regarding your business. This is a great benefit, as you can find out what they like, and you can also find out what they dislike! Although large businesses are unable to get to know their customers as individuals, there are still a lot of ways for them to "get to know" their customers; of course, good customer service is one way, but also consider having customer surveys and online response forms.

You can begin to go after new customers once you have made sure that you have built a foundation for keeping your current customers happy. While you will want to focus on advertising in order to bring new customers in, you also need to create a sense of loyalty once they come your way! Again, if you are small, get to know each new customer who comes your way; in this way, you will not stay small for long! And large companies can ensure that new customers will keep coming back if they create a sense of community and of familiarity.

It is easy for businesses to fail, but if you learn how to keep customers coming back, it is just as easy to learn how to thrive as a business!

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